Ford UX Research

A research project that heavily focused on user experience, user flow, problem solving and analysis.

As part of a research team from Purdue, we worked with Ford Management. We identified gaps within the user experience and work flow of the engineers. Based on our research, we provided recommendations to help Ford Management solve the issues we identified.

This project is under NDA.

As with all user research heavy projects, it starts with understanding the work space, getting familiar with terminology, processes, and workflows of the end users. In this case, the users were Engineers at Ford Motor Company.

Being familiar with the user's language and tools helped us to better understand their frustrations and where the gaps lie within their experiences and workflows.

• Led user interviews, a cognitive walkthrough, and a contextual inquiry session.

• Ceated an affinity diagram to identify common themes of issues.

• Analyzed the data to identify key underlying issues

• Reported identified problems to Ford management and provided actionable recommendations for improvements based on user findings.

This was a fantastic opportunity where I learned how to work with engineers and developers in a professional setting. It taught me how to better communicate to those in a multidisciplinary environment in a professional and effective way. I also utilized a variety of user research methods, such as shadowing engineers in their day to day work, as well as utilized TechSmith Morae to observe videos and thematically code interactions or frustration points.